04 · MARKETING + CONTENT
Film a little. Use it a lot.
Build a B-roll library
- Convention-center exterior, signage, and room entrances.
- Expo Hall movement, session crowds, and wide room shots.
- Your badge, notebook, coffee, shoes walking, and behind-the-scenes details.
- The Strip or city views from the Monorail.
- Footage of YOU in the experience.
Try short clips with wide, medium, and close-up framing. Be respectful when filming other people.
Your hotel room is your studio
It's easier to film a clear talking-head video somewhere quiet. Capture your thoughts while they're fresh:
- Three things I learned today.
- One thing that surprised me.
- A lesson I'm bringing back to my clients.
- Someone I met and why you should know them.
Face a window, clean your lens, and check your audio.